At the crossing of the Lincoln Highway and the Raritan River, a town sits on a hill.

Photos by Jennifer Goff


Main Street Highland Park ("MSHP") is a non-profit community development organization that manages the downtown Business District for the benefit of the merchants, business owners  and residents of Highland Park. As a dedicated advocate for the downtown, Main Street leverages its budget resources and relationships on behalf of its constituent members to bring about change that would not otherwise be possible.

Main Street Highland Park's programs improve the image of downtown Highland Park, focusing on its commercial assets, visual appeal, safety and desirability as a destination for business, for shopping, dining and fun. Main Street Highland Park is a volunteer-based non-profit organization dedicated to the promotion of downtown Highland Park, NJ, as a place to live, work and do business.





Rebecca Hersh, Executive Director



212 Raritan Avenue
1st Floor
Highland Park, NJ 08904